Twenty focused and ambitious professionals had the opportunity to deepen their knowledge of marketing and integrated marketing communications. The trainers designed a challenging program that was flexible enough to meet each participant’s specific needs. They adapted quickly to the context, culture, and dynamics of the group, nudging the participants out of their comfort zone with a hands-on team project. We received very positive feedback from the participants who were able to use the concepts immediately in their jobs.
This summer, the GLHB team welcomed a study abroad group from Kent State University in Kent, Ohio, USA. Dr. Michael Mayo, Director of the Global Management Center and Dr. Shawn Rohlin, Assistant Professor of Economics, accompanied by 20 MBA and undergraduate business students from Kent State, participated in the two-day Paris-centered program. Activities included a field retail exercise lead by Gail Hamilton and a session on semiotic analysis for marketing and branding developed by Alice Craven. The participants ended the program with a presentation on complex project management organized by Louise Holloway, in which she described her communication and creative direction work on the Solar Decathlon Europe Versailles edition. The program ended with a generous cocktail – heavily drawing on local French products chosen by the program participants during their field research!