Last month Gail Hamilton joined Louise Holloway at the Ecole de Communication Visuelle in Paris (http://www.ecv.fr) as a jury member for a Masters-level project with a new organization, Energy Endeavour Europe, as a client. They were joined by a third jury member, Professor Peter Russell, Dean of the Faculty of Architecture and the Built Environment at the Delft University of Technology (http://www.bk.tudelft.nl/en).
Fifty Masters students in the Visual Communications program researched, designed and presented a brand identity system for the proposed Energy Endeavour Europe, an umbrella organization for university research competitions and awareness activities in the fields of social, economic and environmental sustainability. The organization will house European-level projects such as the Solar Decathlon Europe (http://www.solardecathlon2014.fr).
The jury used rigorous criteria to select the top student proposal which will be used by the Energy Endeavour’s directors Holloway and Russell to move forward on branding and communication of the organization and its events.
Be Kind. Rewind: Masterful use of film language can deliver a punch in varied professional contexts and often trumps the flatness of management “speak”. Taught by a film professional, this course offers participants innovative ways to use film language and gestures to manage large, often contentious group meetings. The course shows how film and TV series (which have captivated global audiences) have equally inundated international professional environments. More and more, these media have defined what constitutes leadership in corporate culture. Successful control in large meetings and in small team projects can be vastly improved through mastering the skills taught in this course. Clients can re-play their worst meeting scenarios and edit for success.
Soyez sympa. Rembobinez : le recours habile au langage cinématographique peut donner du brio dans divers contextes professionnels et l’emporte souvent sur le jargon monocorde du management. Ce cours montre comment des films et séries télévisées ont inondé le milieu professionnel, en ayant progressivement une influence indéniable sur la définition du leadership dans la culture d’entreprise. Les participants apprennent à utiliser le langage et la gestuelle cinématographique de manière créative permettent d’améliorer la maîtrise de réunions d’ampleurs diverses. Nos clients peuvent rejouer leurs pires scénarios de réunion pour en faire des « blockbuster ».
Two members of the GLHB team, Louise Holloway and Gail Hamilton, collaborated this summer with Geraldine Lorijn and Haim Samuels, co-founders of Fitz-g, an Amsterdam-based start-up. Geraldine and Haim are moving forward on the launch of a stylish yet environmentally friendly Spanish-inspired beach sandal that will not contribute to the growing toxic plastic waste gyres in our oceans. Fitz-g is targeting fashion-forward consumers interested in purchasing fashionable European products for a circular economy.
Louise and Gail acted as advisors in the areas of marketing and communication and brought in a group of summer students from the American University of Paris, who provided additional insight into the potential target market. The project started with a kick-off meeting in Amsterdam. During the summer, the students researched the toxic waste issue, helped to define the potential customer base, and developed ideas for additional funding. The project ended with final student presentations in Paris following which the founders thanked the students for their hard work, enthusiasm, and insight. The project was deemed a success and the team members hope to reconvene in 2016 for further collaboration.
Twenty focused and ambitious professionals had the opportunity to deepen their knowledge of marketing and integrated marketing communications. The trainers designed a challenging program that was flexible enough to meet each participant’s specific needs. They adapted quickly to the context, culture, and dynamics of the group, nudging the participants out of their comfort zone with a hands-on team project. We received very positive feedback from the participants who were able to use the concepts immediately in their jobs.
This summer, the GLHB team welcomed a study abroad group from Kent State University in Kent, Ohio, USA. Dr. Michael Mayo, Director of the Global Management Center and Dr. Shawn Rohlin, Assistant Professor of Economics, accompanied by 20 MBA and undergraduate business students from Kent State, participated in the two-day Paris-centered program. Activities included a field retail exercise lead by Gail Hamilton and a session on semiotic analysis for marketing and branding developed by Alice Craven. The participants ended the program with a presentation on complex project management organized by Louise Holloway, in which she described her communication and creative direction work on the Solar Decathlon Europe Versailles edition. The program ended with a generous cocktail – heavily drawing on local French products chosen by the program participants during their field research!
On “Hot Off the Presses”: I very much appreciated the professionalism and flexibility of the GLHB Group. Between the initial design and the start of my training program I was promoted. My program was quickly modified to align with my new responsibilities. This allowed me to address issues related to my new team, boss, and responsibilities, all while acquiring a more advanced vocabulary. The package was very complete and well delivered, focusing on oral expression of the high-level concepts needed to succeed in my new position. I highly recommend this training which linked up-to-the-minute management theory with concrete examples from my own workday. I do plan to invest in this training package for members of my own team.