Gail Hamilton and Emy Ritt, Director of International Relations for the Gay Games, worked with Dr. Rohlin, Kent State University, and Dr. Nessrine Omrani at the Paris School of Business on an economic impact study for the 2018 Paris Gay Games. This five month project resulted in an extensive dual-language survey on spending that was administered to over 4,600 participants immediately following the August 2018 event. According to this analysis, the 2018 Gay Games had an impact of almost €66 million on the Paris economy. https://www.paris2018.com/wp-content/uploads/2016/05/20190111-CP-Paris-2018.pdf
Last month Gail Hamilton joined Louise Holloway at the Ecole de Communication Visuelle in Paris (http://www.ecv.fr) as a jury member for a Masters-level project with a new organization, Energy Endeavour Europe, as a client. They were joined by a third jury member, Professor Peter Russell, Dean of the Faculty of Architecture and the Built Environment at the Delft University of Technology (http://www.bk.tudelft.nl/en).
Fifty Masters students in the Visual Communications program researched, designed and presented a brand identity system for the proposed Energy Endeavour Europe, an umbrella organization for university research competitions and awareness activities in the fields of social, economic and environmental sustainability. The organization will house European-level projects such as the Solar Decathlon Europe (http://www.solardecathlon2014.fr).
The jury used rigorous criteria to select the top student proposal which will be used by the Energy Endeavour’s directors Holloway and Russell to move forward on branding and communication of the organization and its events.
Twenty focused and ambitious professionals had the opportunity to deepen their knowledge of marketing and integrated marketing communications. The trainers designed a challenging program that was flexible enough to meet each participant’s specific needs. They adapted quickly to the context, culture, and dynamics of the group, nudging the participants out of their comfort zone with a hands-on team project. We received very positive feedback from the participants who were able to use the concepts immediately in their jobs.
This summer, the GLHB team welcomed a study abroad group from Kent State University in Kent, Ohio, USA. Dr. Michael Mayo, Director of the Global Management Center and Dr. Shawn Rohlin, Assistant Professor of Economics, accompanied by 20 MBA and undergraduate business students from Kent State, participated in the two-day Paris-centered program. Activities included a field retail exercise lead by Gail Hamilton and a session on semiotic analysis for marketing and branding developed by Alice Craven. The participants ended the program with a presentation on complex project management organized by Louise Holloway, in which she described her communication and creative direction work on the Solar Decathlon Europe Versailles edition. The program ended with a generous cocktail – heavily drawing on local French products chosen by the program participants during their field research!