GLHB Team welcomes Kent State University business program participants

This summer, the GLHB team welcomed a study abroad group from Kent State University in Kent, Ohio, USA. Dr. Michael Mayo, Director of the Global Management Center and Dr. Shawn Rohlin, Assistant Professor of Economics, accompanied by 20 MBA and undergraduate business students from Kent State, participated in the two-day Paris-centered program. Activities included a field retail exercise lead by Gail Hamilton and a session on semiotic analysis for marketing and branding developed by Alice Craven. The participants ended the program with a presentation on complex project management organized by Louise Holloway, in which she described her communication and creative direction work on the Solar Decathlon Europe Versailles edition. The program ended with a generous cocktail – heavily drawing on local French products chosen by the program participants during their field research!